What is advocacy?

This is definitely the question I get the most — from my parents to country directors and heads of mission. The word “advocacy” (or “plaidoyer” or “Meinungsbildung”) isn’t terribly clear itself. So this is what I usually tell people. (And with a big smile and lots of passion! Advocacy is wonderful!)

Advocacy is about influence. It’s trying to get other people to think the way you think.
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